According to Paul Sowada, Vice President of Client Development at Workhorse Marketing, social selling is “taking out the pitching component of sales. You’re creating conversations about your product and services which organically can produce sales conversations.” Basically, social selling puts the relationship first, and the sales pitch, or sales presentation second. Instead of selling first, […]
Six Ways to Grow Your Brand with LinkedIn
Unlike other social media sites, LinkedIn is for business and nothing but business. Therefore, it makes perfect sense that LinkedIn should be your go to platform for personal and business branding. In this article, I’d like to show you a few things you can do to harness the platform’s amazing power and grow your brand […]
How to Turn Your LinkedIn Connections into a LinkedIn Tribe
What is a LinkedIn tribe? According to the Oxford Dictionary, a tribe is, “a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.” Seth Godin popularized the idea of tribes in his aptly titled […]
LinkedIn Year End Cleanup Strategies
I have a few LinkedIn year end cleanup strategies. I do all of the following once a year and suggest to my clients that do the same. Actually, it’s a good idea to have a daily, monthly, and yearly routine for LinkedIn to keep your account fresh and current. Nothing is more of a turn […]
It All Starts with Your LinkedIn Headline
Your LinkedIn headline is the first thing people actually see, besides your profile picture, when they run across you on LinkedIn. It’s also the first thing they’ll read on your profile. If they’re searching and find you, they’ll see your headline below your picture in the search and suggested connection results. Your headline is what […]
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