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Can Google AdWords Enhance Your Marketing? Yes!
Did you know that Google Adwords pay per click advertising is the fastest way to drive instant traffic to your website? When you stop to think about it, traffic is what your website needs above everything else. Without traffic, you will only feel frustration from your online marketing efforts. Worse than that, you are losing leads, opportunities and money to your competition.
Pay Per Click advertising gives you instant traffic by targeting potential customers with online ads triggered by search and set to only appear at a certain time for a specific geographic location, or set to appear at high traffic websites you select.
AdWords PPC advertising can also complement and enhance all your other marketing. AdWords is designed to work with multi-channel marketing, something every business needs but few AdWords marketers realize. If you are NOT familiar with this concept, I recommend you have a look here because this is truly an amazing use of AdWords (watch the video as well): About Multi-Channel Funnels
AdWords also is a great tool for testing all of your marketing, from channels, keywords, headlines, body text, and split testing of all of these.
AdWords is the definition of control, almost to the dollar of your advertising budget. The tools that are available consistently push the future of marketing; from multi channel control, mobile device advertising and most importantly, the ability to see where every dollar is going and what channels convert and when.
Finally there is strong proof that AdWords converts better than most organic traffic. Once you understand who wants your products and services, then it becomes about positioning your ads under the right noses. This combined with a strong marketing funnel makes AdWords a sure bet.
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