When it comes to marketing on LinkedIn, the number one most important part of the process is getting your profile right by avoiding common LinkedIn profile mistakes. When you are creating your LinkedIn profile, the following two points are paramount:
1. You want your profile to be complete.
2. You especially want your profile to pre-sell you!
I see a lot of people’s profiles on LinkedIn that fail on one, or often both, of these points. In the rest of this article, I would like to point out three LinkedIn profile mistakes I come across the most often.
LinkedIn Profile Mistake #1: Poor Profile Image
You should always keep in mind that LinkedIn is a business site. Unless you run a beach-side concession renting out umbrellas and sea kayaks, you don’t want your LinkedIn profile picture to be from your last vacation. You know the one I’m taking about, right? Yep—the one where you’re wearing your multi-colored swim suit, and you’re carrying around that boogie board you love so much.
Would you dress like that for a job interview? Most likely not, right?
Go dress up as you would for that job interview and get your significant other to take a well-lighted picture of you with your phone. Doesn’t cost anything and should work fine as your profile photo.
LinkedIn Profile Mistake #2: No Summary or Poor Summary
I see this all the time. Lots of people have otherwise great looking profiles, but their summary is either not there or it’s only one sentence long. That summary space has a 2,000-character limit. You should use all of that allowed space, or as close as you can.
LinkedIn Profile Mistake #3: No Recommendations
This one’s a little more problematic than the first two, because you actually have to get someone else to do the recommending. But, here’s the deal. People are actually scrolling down and looking for those recommendations. You don’t need that many, two or three is enough. If you don’t have any recommendations, you can do this. Ethically get some of your closer business associates to fill out a LinkedIn recommendation for you. You can either write it for them, and they can copy and paste or they can do it all themselves!
The bottom line is this: you need a full and complete LinkedIn profile. LinkedIn even prompts you for this, so if you haven’t filled out everything, you should know better! Stop what you’re doing right now and get that LinkedIn profile in tip top shape. You’ll be glad you did when your LinkedIn profile starts to generate connections and eventually new business for you.